Saving Millions on Exhibit-Hall Design and Build
PCMA Convene
JULY 27, 2016
When Senior Director of SAP Events Keegan Hooks, CMP, told a group of meeting professionals during our behind-the-scenes tour of SAPPHIRE NOW that she had saved “millions” by splitting the design and build of the show’s “assets” between two companies, more than a few jaws dropped.
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