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Saving Millions on Exhibit-Hall Design and Build

PCMA Convene

When Senior Director of SAP Events Keegan Hooks, CMP, told a group of meeting professionals during our behind-the-scenes tour of SAPPHIRE NOW that she had saved “millions” by splitting the design and build of the show’s “assets” between two companies, more than a few jaws dropped.

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One ‘Genius’ Registration Solution

PCMA Convene

It’s just one of the smart behind-the-scenes initiatives that Keegan Hooks, senior director, SAPPHIRE NOW, SAP events business management office, shared with me and a group of corporate and association meeting professionals who took part in a PCMA Roadshow this week, sponsored by Visit Orlando and the Orange County Convention Center.

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And Then There Were 20

PCMA Convene

My ultimate career goal is to become an events designer: a professional consultant for companies and associations who can help improve their meetings strategy and offer fresh new ideas for increased engagement and interaction. giving a presentation or attending a trade show. Erica Critzer. CRITZER, CMP.

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