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One ‘Genius’ Registration Solution

PCMA Convene

When 19,000 attendees descended on Orlando this week for SAPPHIRE NOW and the ASUG Annual Conference — hosted by SAP and ASUG (America’s SAP Users’ Group) and billed as the largest global business technology event — they weren’t dreading long registration and check-in lines at the Orange County Convention Center (OCCC). .

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Saving Millions on Exhibit-Hall Design and Build

PCMA Convene

When Senior Director of SAP Events Keegan Hooks, CMP, told a group of meeting professionals during our behind-the-scenes tour of SAPPHIRE NOW that she had saved “millions” by splitting the design and build of the show’s “assets” between two companies, more than a few jaws dropped.