Denzil Rankine: ‘We Have an Extraordinary Journey in This Industry’
PCMA Convene
MAY 3, 2021
What would you say is the biggest challenge for a traditional association meeting planner? But if you look at motor companies, automotive makers, some years ago, a number of them decided that all they were really going to do was design and market a car. Could you give an example of how they could monetize event tech?
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