Event Marketer

OCTOBER 25, 2021

When participants exit the dance pod, the concert vibe continues as they’re invited to explore a retail shop within the space. Just like the tracks available in the dance pods, the apparel will be updated each season. The permanent Pepsi installation at Hersheypark spans 2,500 square feet, including an on-site retail shop.

Apparel 111

Apparel Retail Entertainment Technology 111

Event Marketer

JULY 5, 2021

Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel.

Apparel 102

Apparel Sponsorships Retail Social Media 102

Event Marketer

JUNE 28, 2021

In addition to cheeky social posts and bold retail initiatives , several brands delivered in-person experiences to mark the occasion this year. H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel.

Apparel 112

Apparel Retail Sponsorships 2021 112

Event Marketer

SEPTEMBER 6, 2021

The first floor of the pop-up also serves as a retail location offering Wilson sportswear, footwear, balls, accessories and tennis rackets, including limited-edition items. The space highlights trailblazing athletes, Wilson Advisory Staff members and key tennis milestones.

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2021 Food and Beverage Sports Hotels 129