Shipt Embarks on a College Campus Tour to Drive Awareness for its New Student Membership
Event Marketer
OCTOBER 9, 2023
“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. One of the things we’re excited about is having captured content on-site that we’re going to funnel into paid media in the future,” she says. “I
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