Next Markets May Include Leveraging Opportunities Of Perennials
Velvet Chainsaw
FEBRUARY 5, 2018
Tech entrepreneur Gina Pell coined the term perennial. She was tired of marketing being driven by age and generations. Marketing and advertising have shifted from spending ad dollars on a single demo group to going after a cultural zeitgeist, says Margaret Johnson, the chief creative officer at Goodby and friend of Pell.
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