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March: Event Industry People, Deals, and Moves

Event Marketer

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Acquisitions OBE Worldwide (parent of On Board Experiential) has acquired a majority stake in London-based agency Playmaker Experiential , led by managing partners Ian Hayne and James Hogben.

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Event Technology & Digital Innovation for Events in the Post Covid Era

GEVME

and GEVME , hosted an insightful session on ‘Digital Transformation in the Event Industry’ which had a good number of student participants. The discussion surrounded event technology, the transition, rise of new event roles and much more. They believed COVID’s impact would be temporary on the event industry. .

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ABPCO celebrates a year of growth and success

Event Industry News

In particular, ABPCO has achieved a 13% increase in PCO members, bringing the total to 155, a significant step towards its goal of 200 members by 2027. The Association of British Professional Conference Organisers (ABPCO) is celebrating 2023 as a remarkable year of achievements and growth.

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Event advertising: 18 tips and tricks to reach your target audience

Socio Events

But running ads and implementing tried and tested advertising strategies isn’t locked behind the gate of products and services—you can advertise pretty much anything, events included. But which event advertising strategies are most effective? We have some valuable event advertising tips to ensure your next event is successful.