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Gerd Leonhard: The B2B Potential of the Metaverse

Management Events

In fact, Gartner predicts that about 25% of people will spend at least an hour a day in the metaverse by 2026. Though companies like Meta seem to be leading the charge in creating the future of the metaverse, Leonhard noted that the tech giant should be disconnected from the debate of the metaverse in general.

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Metaverse: what it means for tradeshows

Event Industry News

Smart Events utilise data-driven tech to enhance value at every touchpoint during in-person events. Similar to the virtual events of 2020-21 what this loses in face-to-face interactions, it can make up for in convenience – attracting global audiences and sustainability. A threat from Big Tech?

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