Conferences that Work

JANUARY 10, 2022

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Online and hybrid meetings have seen less drastic reductions. It ain’t necessarily so.

Meetings 330

Meetings Meeting Design 2020 Speakers 330

Conferences that Work

JANUARY 25, 2021

How can we design the optimum balance between control versus freedom at meetings? Unless your constituency is bound to your event via a requirement to earn CEUs, members can withhold their attendance or avoid sessions at will. — It’s when we try to tightly control every aspect of our meeting that our events suffer.

Meetings 307

Meetings 2010 2020 Conference 307

Conferences that Work

NOVEMBER 25, 2019

One of Skift’s “ 10 event trends for 2020 ” is networking. The report predicts: “Activities such as braindates that deliver more meaningful connections will become mainstream at events.” Because good event design is about how a conference works. Time to end that.”

Conference 268

Conference 2020 2019 Meeting Design 268

The MICE

MARCH 11, 2021

Christel Sieling, Director of Operations at Odyssey, shared how they’ve pivoted their live hackathon, called Momentum, into a virtual format in 2020. In the beginning, we looked at what was on the market and saw that many online event platforms attempt to mimic real life. And we really wanted to bring that online.

Contracts 52

Contracts 2030 Marketing 2020 52