Adjusting Strategies to Changing Business Models
PCMA Convene
AUGUST 16, 2023
Alessandro Cortese Five years ago, the European SocieTy for Radiotherapy and Oncology (ESTRO) developed a site-selection strategy for its annual congress — which this year attracted more than 6,700 delegates in Vienna, Austria — that favored those destinations that recognized, in Clark’s words, that they had a challenge with cancer.
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