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Adjusting Strategies to Changing Business Models

PCMA Convene

Alessandro Cortese Five years ago, the European SocieTy for Radiotherapy and Oncology (ESTRO) developed a site-selection strategy for its annual congress — which this year attracted more than 6,700 delegates in Vienna, Austria — that favored those destinations that recognized, in Clark’s words, that they had a challenge with cancer.

2025 96
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More Associations Are Sounding the Climate Alarm

PCMA Convene

Case in point: In 2019, the U.K.-based The Lung Association has outlined a sustainability policy that helps dictate climate-friendly decisions for events, including the use of disposable materials, recycling, and composting, decreasing the carbon footprint of catering, and using public transportation when staff travels. “We

Tourism 105