PCMA Convene

FEBRUARY 28, 2018

What seems more significant, however, are concerns about events that attract international attendees to the U.S. We are preparing for fewer European attendees as a result of new European regulations restricting the sponsorship of physicians to attend conferences in the U.S. 2017 attendance vs. 2016 attendance — +3.6

Marketing 78

Marketing Meetings 2016 2007 78

PCMA Convene

FEBRUARY 28, 2017

percent. › 2017 attendance vs. 2016 attendance (projected) : +4.9 percent. › Number of 2017 exhibitors vs. 2016 exhibitors (projected) : +1.5 28 percent expect to plan more meetings in 2017; only 3 percent expect to plan fewer meetings. Projected 2017 Convention/Meeting Budget vs. 2016 Convention/Meeting Budget .

2015 40

2015 Meetings Marketing 2016 40

Planning Pod

AUGUST 24, 2019

Event hashtag usage. During-event polls (and possibly event app usage, if your event employs a stand-alone app). Post-event attendee satisfaction surveys. For events, pricing strategy includes considering the following: Entry-point attendee pricing (lowest priced ticket/registration fee).

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Planning Pod

AUGUST 24, 2019

Food and beverage offerings. More and more, food-and-beverage selections and catering have become a big draw for many events (even those that don’t have an obvious foodie angle). In fact, by 2021, video will account for 82% of all internet traffic , and in 2017 55% of all people watch videos online every day.

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60