Canadian Special Events

APRIL 23, 2017

If you have an annual event, such as a non-profit gala and haven’t already developed an event to attract the growing number of millennial philanthropists, it is time to start thinking about it. The theme for the Toronto Public Library Foundation’s 2016 Hush Hush was Heroes and Villains. Keep food coming throughout the evening.

Social Media 63

Social Media Food and Beverage Sponsorships 2016 63

PCMA Convene

FEBRUARY 28, 2018

Only 34 percent of respondents (down from 43 percent in the 2016 survey and 50 percent in the 2015 survey) indicated that they will be holding meetings outside the United States in the future. Here are some highlights of the results: Size of 2017 convention/meeting budget vs. 2016 convention/meeting budget — -1 percent compared to +1.7

Marketing 78

Marketing Meetings 2016 2007 78

PCMA Convene

FEBRUARY 28, 2017

Key performance indicators, such as 2016 attendance vs. 2015 attendance, show an increase, but at a lesser rate than last year’s survey. presidential election, during a time of political upheaval, were nonetheless cautiously optimistic about how their events would fare this year. percent. › 2016 attendance vs. 2015 attendance : +3.6

2015 40

2015 Meetings Marketing 2016 40