The Brief: Karaoke Gondolas and AI Experience Centers
Event Marketer
JANUARY 15, 2024
Armed with limited-edition bottles of OJ featuring the “AI” dropped from its name (“Tropcn”), the brand showed up in Sin City and doled out free juice to celebrate its natural ingredients and underscore that its beverages have no artificial additives. Or as Tropicana put it: “Sure, we love STEM. Case in point: A pre-Super Bowl event on Feb.
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