PCMA Convene

FEBRUARY 28, 2017

Key performance indicators, such as 2016 attendance vs. 2015 attendance, show an increase, but at a lesser rate than last year’s survey. Here are some topline results from this year’s survey compared to last year’s: › Size of 2016 convention/meeting budget vs. 2015 convention/meeting budget : +1.7 In the 2015 survey: +5.3

2015 40

2015 Meetings Marketing 2016 40

PCMA Convene

FEBRUARY 28, 2018

Only 34 percent of respondents (down from 43 percent in the 2016 survey and 50 percent in the 2015 survey) indicated that they will be holding meetings outside the United States in the future. percent in the 2015 survey). Projected 2018 Convention/Meeting Budget vs. 2017 Convention/Meeting Budget. 2013 Housing.

Marketing 78

Marketing Meetings 2016 2007 78

SmartMeetings

OCTOBER 20, 2016

Among the initiatives that IMEX America has introduced to meet this need is the EventTechTours. Taking place throughout the show, they were led by Tahira Endean, who was recognized in 2015 as one of the Top Five Women in EventTech and who now specializes in explaining the integration of technology into our lives, businesses and events.

2016 40

2016 Trade Shows Food and Beverage Technology 40