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Designing conferences to solve participants’ problems

Conferences that Work

What makes attending conferences worthwhile? As I described in Conferences That Work , the two most common reasons for attending conferences are to learn useful things and make useful connections. But there are numerous other ways that conferences provide value to stakeholders. Complicated problems.

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Teaming of Business Events, Startups Hooks New Audiences

PCMA Convene

The next wave of breakthrough innovations will bring startups and business events together. Along with the rise in venture capital, there has been a corresponding increase in business events that explicitly define a role for themselves as connectors of money and innovation, and are carving out a place for themselves in established verticals.

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