PCMA Convene

JUNE 30, 2016

Are events and procurement seeing eye to eye in a way that wasn’t possible in, say, 2007? McDonald’s Corporation has been undergoing a major restructuring since 2015. Procurement cannot buy venues or meeting space for an event like they buy paper and pencils and tape,” Wilson said. LEAN AND (NOT SO) MEAN.

Negotiating 66

Negotiating Contracts Fashion Food and Beverage 66

PCMA Convene

FEBRUARY 28, 2018

When we invited event professionals to participate in this Annual Meetings Market Survey in November, the U.S. In November, the economic recovery since the 2007–2009 recession was in its eighth year, and “showing little signs of fatigue,” according to Reuters. million in 2007 to $6.6 TOP OUTSOURCED ITEM, 2007–2017.

Marketing 78

Marketing Meetings 2016 2007 78

PCMA Convene

FEBRUARY 28, 2017

recession hit December 2007, through post-recession (mid-2009), to the recovery. Remarkably, some metrics in 15 key areas have held steady during the past decade — for example, meetings and conventions have consistently contributed to around one-third of their organizations’ total annual revenues — regardless of the economy.

2015 40

2015 Meetings Marketing 2016 40