EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit
Event Marketer
MAY 2, 2024
Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy. Provide cooldown spaces: The show also partnered with Nook Pods, a sensory booth-maker, to offer private sanctuaries.
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