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Pumping New Life Into Associations’ Online Revenue Streams

PCMA Convene

MAY 29, 2021

Convene spoke with Reed in late February to learn how he and his team reengineered the annual meeting not as a short-term strategy but to make it a sustainable enterprise — and a more valuable experience for all participants — for the coming years. It’s been a big challenge to make physical trade shows succeed on online platforms.

2020 98
2020 2021 Medical Meetings Education 98
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American Institute of Architects Convention Becomes Better by Design

PCMA Convene

NOVEMBER 28, 2018

But, she added, the event was just maintaining itself, and “with an average age of 63, it wouldn’t be sustainable in the long term. This meant including apprentices and students, landscape architects, sustainability practitioners, and products and services at the outer edge of innovation to feed the commercial side of the expo.

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2013 Sustainability Conference Education 40
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