article thumbnail

New Study Spotlights How Socio-Political Changes in Europe Impact Events

PCMA Convene

To focus your marketing on being a ‘lower cost’ destination is unlikely to be as effective,” the white paper reads, since, when it came to decision making, budget was not one of the first three factors considered by planners that were interviewed. “To meeting buyers and sellers in different industries.

Tourism 76
article thumbnail

The Art and Science of Event Venue Selection

Event Industry News

We know that site selection isn’t just a quick and easy endeavor. Whether you’re traveling to Nashville, New York, Normandy or the Netherlands, familiarize yourself with everything the city has to offer. The right venue allows for seamless delivery of high-quality experiences and content to an engaged, enthusiastic audience. .

Venues 119
article thumbnail

Top Event Agencies: The Ultimate Directory (2019)

Bizzabo

Looking for an event or experiential marketing agency? According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. While numerous brands have adapted their own in-house event marketing teams and others haven't—sometimes a specialized agency is needed. ACTIVENT MARKETING.

2019 78