The Challenge of Virtualizing Trade Shows and Exhibit Halls
PCMA Convene
FEBRUARY 1, 2021
The team offered those exhibitors who had already paid four options: transfer the balance to a virtual convention and trade show, receive a refund, apply it to sponsorship, or transfer the balance to NECA 2021 Nashville, to be held in early October. Another client “met its KPIs,” she said, “which was to promote its selling speaker base.”.
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