The MICE Exchange, episode 3: Is it time to rethink geographic market segmentation in the events industry?
The MICE
MAY 28, 2020
The UK market is the biggest, followed by the German market, which is much more fragmented—it doesn’t get together as often as the UK market (for example, most events take place in London vs Berlin, Frankfurt, Munich). It’s a mindset and something that trade visitors need to do consciously. Social media vs segmentation.
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