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An Audience-First Approach to Meeting Design

SmartMeetings

Just like social media, event planning relies heavily on understanding ever-changing consumer preferences and behaviors. As these experts work to understand changing consumer trends, preferences and behaviors, considerations must be made into meeting design to craft a truly relevant event, which target audiences will not want to miss.

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How Hybrid Is Taking Center Stage in Convention Centers

PCMA Convene

Washington Convention Center in Washington D.C., is a state-of-the-art facility that can host both virtual and hybrid events. In Washington, D.C., In Washington, D.C., Louis’ America’s Center Convention Complex so it can be used for hybrid events. Explore St. Thinking Differently in St.

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Will Meeting Planners Be New Targets for Influencer Marketing?

PCMA Convene

Early on the CVB realized that, even after pumping up traditional efforts — investing in a larger trade-show booth and a new ad campaign — it needed to try something different to catch the attention of event organizers who typically skim over its name. There’s so much more in the decision-making process for meeting planners than that.”.

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PCMA’s 20 in Their Twenties Class of 2017

PCMA Convene

Because the meeting and event professionals who are honored are rather young and already quite accomplished. This is our fourth class,” said PCMA President and CEO Deborah Sexton, “and with each one, we are struck by the passion and insights these individuals bring to the business-events community. HOLLY LAMMERT. The people!

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