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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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NBA All-Star 2024: Inside 13 Fan Activations

Event Marketer

IRL player meet-and-greets and on-the-spot trivia sessions were in the mix, too. The Clinic is slated to include interactive activations, media extensions, player meet-and-greets, basketball clinics, social content and community events, all geared toward inspiring the next generation of basketball players. camera roll dump pt.1.

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7 Huge Event Planning Trends Spotted at MPI WEC 2018

Eventmobi

But for an event planner, it’s also an opportunity to “borrow” (read: steal) creative ideas for their next event. Keynotes also held more inspirational messages for event planners vs. traditional “how-to” formats. These touches solidified the event theme and helped attendees experience the best of Indianapolis.

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