article thumbnail

Putting Attendees at the Heart of an Event

PCMA Convene

Johnson (GPJ) partners on marketing campaigns and flagship events for IBM, including its Think conference. After taking Think to the Australia and New Zealand market in 2016 and 2017, GPJ wanted to kick things up a notch for 2018. Johnson Australia, the global event agency partner of IBM. Agency George P.

2016 76
article thumbnail

Code Red! Your Fix-It Guide for Today’s Event Emergencies

SmartMeetings

Snapshot from a People-first Event in Seattle. Wanda Johnson, CEO of American Society for Parenteral and Eteral Nutrition in Silver Spring, Maryland, has produced a handful of virtual events designed to draw robust attendance, keep people glued to their screens and deliver measurable success. Engaging Audiences. Her approach? “I