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Competent logistics are the new meeting minimum

Conferences that Work

I’ve been convening meetings for decades, though, so I know a fair amount about meeting planning. As I prepared to review the venue’s meeting spaces, room set options, and traffic patterns, I thought about how, today, competent logistics are the new meeting minimum. Sadly, few clients know any better.

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The Rise of ‘Design Thinking’ in Event Planning

Cvent: Event Marketing

What is “design thinking”? In the event space, it’s a way of coalescing all the various components of a meeting plan to serve a set of business objectives. In other words, events are literally “designed” to meet specific customer-focused goals. This piece summarizes some of the findings of that report.