Basic Google AdWords for Event Planners
TicketBud
APRIL 29, 2015
Google Adwords is a fascinating platform but criminally underused by event marketers. You have ads which appear to be "search results", and you bid for your position in those ad results. So, what does this have to do with event planners and #eventprofs? Surprisingly, a lot! Imagine, for example, that I'm looking for events in Austin, TX. So I search, unsurprisingly, for "events in Austin, TX".
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