Super Bowl LI Offers Insights on Winning Events
SmartMeetings
FEBRUARY 7, 2017
Take a few ideas from the Super Bowl, and you will have attendees buzzing about your event as well. Choose a great destination and venue. Not only did the city host a week of citywide festivities for an estimated 140,000 visitors and a sporting event for 72,220 attendees, it also made major changes in anticipation of the big day.
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