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Case study: SAP Sapphire 2022 (10 locations)

The MICE

When I was invited to be part of the jury at the International Corporate Events (ICE) Awards , I jumped at the opportunity. I was really excited to join this international jury, as it gave me a front row seat to see what some of the best corporate event planners are doing, but there was another reason. Location of Event.

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The MICE Exchange, episode 3: Is it time to rethink geographic market segmentation in the events industry?

The MICE

While there’s a shift happening as I write, on a recent MICE Exchange Instagram Live Episode with Sabrina Meyers from Hot Hospitality Exchange (you can follow us on Instagram @themiceblog and @hothospitalitye ), we discussed the event industry’s fragmentation caused by geographic market segmentation. . Why is segmentation necessary?

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Integration event: The Combination of Siemens Healthineers and Varian – Day One Digital Event

The MICE

The Global Event Team at Siemens Healthineers is led by Eszter Mattiassich-Aszody, who brings a wealth of experience as Head of Global Events and is committed to elevating the team’s offerings to new heights. Varian Day One event won the Best Interdisciplinary Team award at the ICE Awards in Munich.

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Top Event Agencies: The Ultimate Directory (2019)

Bizzabo

Looking for an event or experiential marketing agency? We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. Note: Looking for event agencies in a specific state?

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