PCMA Convene

SEPTEMBER 18, 2017

They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Spend in this category doesn’t contribute to the value proposition for attendees.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

PCMA Convene

JANUARY 3, 2017

Senior Meetings Planner National Contract Management Association Ashburn, Virginia, USA. Whether they are speakers, vendors, partners, or staff, we all have the common goal of inspiring attendees to take away ideas and connections that enable them to become more engaged, be more productive, and grow professionally.

2017 69

2017 Education Hospitality Meetings 69

PCMA Convene

JULY 31, 2016

As late as 1980, there was no textbook on meeting or exposition management and only one accredited college program devoted to its practice, former Convene editor Peter Shure pointed out in a 2003 story in the magazine. For decades, membership in PCMA had been a closed circle, limited to medical-meeting professionals.

2012 56

2012 Food and Beverage 2013 Hotels 56