Trending: Five Coffee Bar Strategies for Trade Show Exhibits
Event Marketer
FEBRUARY 21, 2024
A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” The team served some 7,000 cups throughout the show. Frothy brand logos? Signature flavors? Just plain free coffee? The Turkish Coffee Lady team. Keep it simple.
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