The Challenge of Virtualizing Trade Shows and Exhibit Halls
PCMA Convene
FEBRUARY 1, 2021
Witt, who is a partner and board member at jwc, a Germany-based management consultancy firm specializing in the trade fair and conference business, emphasized during the all-virtual Web Summit session that while conference after conference has migrated online during COVID-19, the nature of trade shows has made digitization a trickier proposition. “We
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