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Woman in Events: The Importance of Educational Events for Professional Development

Expo Pass

There is a reason professionals, especially executives, attend many conferences, networking events, and forums each year. Production, Sales, and Marketing. Sales and marketing connect the event to your audience. This can be through three things: speakers, sessions, or networking. They are your bread and butter.

Education 113
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The Essential Role of an Event Organiser – Understanding the Profession

Eventscase Blog

And yet, each event type plays an important role in a company’s event goal or marketing strategy. Some people move into event management from related areas such as marketing, hospitality, PR or arts administration. Leverage market research to inform the strategy and incorporate innovative ideas.