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Designing conferences to solve participants’ problems

Conferences that Work

Implement a customer relationship management system for my veterinary circus animal practice? Respond to the COVID-19 pandemic in Vermont? Complicated problems (“known unknowns”) succumb to expert analytical judgment. For example, how can I: Unify my business’s unique branding and marketing needs?

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Five reasons NOT to use a Conferences That Work meeting design

Conferences that Work

Management have desired outcomes for the meeting: e.g. developing new products and services, communicating changes in company strategic goals, training and incentivizing sales teams, implementing successful product launches, etc. I’ve run the core Conferences That Work design in a day numerous times, and it’s always a rush.