Event Heroes: How SEMrush is Building a Global Events Brand
Bizzabo
JANUARY 7, 2019
Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Tailoring events to the buyer's journey.
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