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Endless Events
NOVEMBER 24, 2021
We’ve said time and time again that the events industry is changed forever. The pandemic normalized virtual events and accelerated the adoption of various event tech solutions. Some might even say that the event tech evolved more since March 2020 than in the entire decade before that! No two events are the same.
PCMA Convene
JULY 31, 2017
Assuming that Markova and McArthur are on to the next big thing, then business events — whose currency is the exchange of ideas and knowledge — have a bright future in the mind-share economy. But there are two hurdles the traditional conference model needs to overcome. We are living in “a hinge time,” according to Dawn Markova, Ph.D.,
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