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Event Heroes: How SEMrush is Building a Global Events Brand

Bizzabo

This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Germany, Italy, India, Australia, the UK, the US—in 2018 SEMrush held 35 events across five continents.

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The MICE Exchange, episode 3: Is it time to rethink geographic market segmentation in the events industry?

The MICE

While there’s a shift happening as I write, on a recent MICE Exchange Instagram Live Episode with Sabrina Meyers from Hot Hospitality Exchange (you can follow us on Instagram @themiceblog and @hothospitalitye ), we discussed the event industry’s fragmentation caused by geographic market segmentation. . Why is segmentation necessary?

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Top Event Agencies: The Ultimate Directory (2019)

Bizzabo

Looking for an event or experiential marketing agency? We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. Note: Looking for event agencies in a specific state?

2019 78
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The Ultimate List of Conferences to Attend in 2023

Stova

This comprehensive list covers several key industries such as event management, marketing, and technology, and will allow you to find the perfect events for you to attend in 2023 based on goals, audience, and more! If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023.

2023 52
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2019 Tech Conferences: The #1 Tech Events Guide

Bizzabo

Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. Trade Shows - Trade shows give companies in a specific industry the opportunity to showcase their products and services. CES (Consumer Electronics Show). Berlin, Germany. Las Vegas, NV.

Tech 168