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The ultimate guide to B2B events

Socio Events

The differences between B2B marketing and B2C marketing B2B event marketing concentrates on generating B2B sales and finalizing contracts, but it also includes fostering connections with fellow industry professionals. On the flip side, there’s business-to-consumer (B2C) marketing. Simply put, the stakes are much higher.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

For example, a trade show is a B2B event. You hold a B2C (business to consumer) event when your event caters to your business’ customers. For example, a conference or a networking event are B2C events. Consumer show. It’s a B2C event that can be in-person, hybrid, or virtual. Trade show.

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40 Outstanding Event Industry Blogs to Follow

Endless Events

You’ll find helpful info on a range of topics from staging inspiration and productivity advice through to real-world assistance in getting the most out of your AV contracts. On their blog, you’ll find great insights into digital marketing and experiential marketing for corporate events, as well as trade show presentation.