New Business Models for Traditional Trade Fair Organisers
Converve
FEBRUARY 20, 2018
Some exhibitors, such as ABM in Canada , even bank completely on matchmaking as their business model. Upselling is successful with the right systems and shopping experience, in B2C as well as B2B. The new TALENTpro , an event for recruiting professionals in Munich, follows the same path by presenting itself as an exposition festival.
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