How Much Should You Spend on Marketing Your Meeting?
PCMA Convene
SEPTEMBER 18, 2017
According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. They also spend a lot on list buys and ad placements.
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