Inside the Bid Process for a Citywide Conference
PCMA Convene
MAY 1, 2016
The Geneva Conventions. Here’s how one DMO — the Geneva Convention Bureau — made radical changes to its sales structure in order to bid more strategically on congresses. It would seem to follow that once Anja Loetscher joined the Geneva Convention Bureau as director nearly nine years ago, she would make room bookings her top priority.
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