A Bird’s Eye View on Twitter (X), Threads, and the Social Media Landscape
The Castle Group
OCTOBER 23, 2023
The rebrand closely followed the appointment of Linda Yaccarino, NBCUniversal’s former head of ad sales, to X’s CEO role in May. Formerly a font of timely articles and reliable information, X’s role in the news landscape remains undefined. Many posts feel like engagement bait and brands attempting relatability.
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