Advertising Conference Planning Event Planning Tools Marketing 
Expo Logic
DECEMBER 27, 2019
If possible, once you find a potential speaker, attend an event where they will be speaking to get the best understanding of their work. Many speakers would love the opportunity to speak at an event for exposure, to market a new book or simply because their beliefs align with the event's goals. During the Event.
Expo Logic
DECEMBER 27, 2019
From that interest, your company's sales or marketing team will follow up by contacting the leads to make a sale or accomplish a goal. Once you've gathered the data, you can use it to connect with the lead, whether through automated marketing protocols or a member of your sales staff, to ensure the most impactful follow-up.
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