PCMA Convene

FEBRUARY 28, 2018

NUMBER OF MEETINGS PLANNED. More than one-third of respondents ( 34 percent ) plan more than 20 meetings per year, and more than two-thirds (67 percent) plan at least six meetings per year. Forty-four percent comes from conventions, exhibits, and meetings (up from 36 percent in the 2016 survey).

Marketing 78

Marketing Meetings 2016 2007 78

Velvet Chainsaw

SEPTEMBER 8, 2016

As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. You should too!

Conference 150

Conference Marketing Education Attendance Marketing 150

PCMA Convene

FEBRUARY 28, 2017

Number of Meetings Planned. More than one-third of respondents (38 percent) plan more than 20 meetings per year, while more than two-thirds (68 percent) plan at least six meetings per year. Thirty-six percent comes from conventions, exhibits, and meetings (about the same as the 2015 survey).

2015 40

2015 Meetings Marketing 2016 40