How Coca-Cola Brought ‘Real Magic’ to Fans Along the FIFA World Cup Trophy Tour
Event Marketer
NOVEMBER 21, 2022
From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences. The activation was packed with activities designed to fuel fans’ passion for the sport and their teams, and touchpoints that conveyed the history of Coke’s World Cup sponsorship.
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