How Coca-Cola Brought ‘Real Magic’ to Fans Along the FIFA World Cup Trophy Tour
Event Marketer
NOVEMBER 21, 2022
From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences. To get in on the action, consumers in Trophy Tour markets could purchase specially marked FIFA World Cup Original Taste or Zero Sugar 20-ounce bottles of Coca-Cola. Agency : Momentum Worldwide.
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