How Coca-Cola Brought ‘Real Magic’ to Fans Along the FIFA World Cup Trophy Tour
Event Marketer
NOVEMBER 21, 2022
For Coca-Cola, the “real magic” of global tentpole events like the FIFA Men’s World Cup lies in the opportunity to bring people together for simple moments of connection. From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences.
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