Trending: Five Coffee Bar Strategies for Trade Show Exhibits
Event Marketer
FEBRUARY 21, 2024
A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” At NRF 2024 , free-flowing coffee stands could be found within multiple booths that looked like legit cafés—and whipped up high-octane drinks just as fast.
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