Velvet Chainsaw

APRIL 5, 2022

On average, associations are anticipating 2022 registration and revenue will be about 20 percent below pre-pandemic levels. Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. Budget realistically. They provide the social proof needed to drive action.

2022 397

2022 Conference 2019 2020 397

Velvet Chainsaw

APRIL 12, 2022

Influencer Marketing Hub , which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. Top Five Trends in Social Influencing. We’ve culled those trends to identify five that are applicable to the B2B events industry.

B2C 370

B2C Social Media B2B Advertising 370

Eventsforce

FEBRUARY 24, 2022

Turn to the local convention and visitors bureau (CVB) and destination marketing organisation (DMO) to hit an event planning jackpot. Offering attendance marketing tools on the DMO and CVB website, like toolkits for venue searching and booking, to make sure planners have resources to help their event thrive.

Meetings 98

Meetings Transportation Site Selections Attendance Marketing 98