Denzil Rankine: ‘We Have an Extraordinary Journey in This Industry’
PCMA Convene
MAY 3, 2021
So, we have an extraordinary journey here in this industry that was 2-percent digital at the time of us writing this book — in 2019, the events industry was 2-percent digital. But if you look at motor companies, automotive makers, some years ago, a number of them decided that all they were really going to do was design and market a car.
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